Job Information
seedtag VP of Research & Measurement in Madrid, Spain
We are offering a VP of Research and Measurement position in our Madridoffice, to build the global contextual advertising leader.
WHO WE ARE
Seedtag is the leading Contextual Advertising Platform. Our proprietary, machine learning-based technology provides a human-like understanding of the content on the web, the highest level of brand safety in the industry and unmatched cookieless targeting capabilities.
We engage with the market on both the demand and supply sides to create, activate and launch high-quality advertising campaigns at scale. We are committed to creating a more beautiful, respectful and engaging way to do advertising.
KEY FIGURES
2014 · Founded by two ex-Googlers
2021 · Fundraising round of 40M€ & +10 countries & +230 Seedtaggers
2022 · Fundraising round of 250M€ + expansion into the U.S market
2023 · Expansion into 15 countries + 500 Seedtaggers
YOUR CHALLENGE
Research strategy development and execution:
Significantly increase the amount of research we produce through a combination of working with external independent research businesses and our in-house teams
Utilize our vast empirical evidence from brand lift studies to inform and drive research initiatives
Focus research on three core areas:
Elevate our leadership position by evidencing the value of our offering in delivering our clients business outcomes.
Empower our sellers to be experts in our clients business with exceptional vertical insight research reinforced with empirical aggregated evidence
Support new product launches (eg CTV) and reinforce existing product offerings (eg OLV or our mid-funnel performance solution) with relevant research
Measurement strategy and evolution:
Innovate and expand our measurement capabilities, aligning them with our unique value proposition in contextual advertising
Establish and maintain strategic partnerships to enhance our measurement capabilities and ensure regional adaptability
Design and implement a go-to-market strategy for our measurement and research services, including client segmentation, pricing, messaging, and operational execution
Team Leadership and Development:
Build and lead a high-performing team to achieve global, regional, and local research objectives
Foster a culture of innovation, collaboration, and continuous learning within the team
Stakeholder Engagement:
Work closely with commercial, product, marketing, and strategy stakeholders to validate and refine strategies
Support localized measurement and research initiatives in key markets like the US and other high-priority regions
Engage with top-tier clients on an ad-hoc basis to support high-value opportunities
YOU WILL SUCCEED IN THIS ROLE IF
10+ years of experience working in Research or Measurement. 5+ years in AdTech
Proven experience in a similar leadership role
Strong track record developing and executing successful research and measurement strategies
Experience working with internal analytics and data science teams as well as external research partners
Expertise in contextual advertising and related measurement methodologies
Excellent leadership skills with experience in building and managing diverse teams
Strong analytical and problem solving abilities
Excellent communication and stakeholder management skills
Passion for online advertising and emerging technologies in the digital realm
Team leader, strong collaborator, effective project management skills and critical thinker
Fluent in English. Other European languages would be a plus
SEEDTAG PERKS
Key moment to join Seedtag in terms of growth and opportunities
One Seedtag: Work for a month from any of our open offices with travel and stay paid if you're a top performer
Access to a flexible benefits plan with restaurant, transportation, and kindergarten tickets and discounts
Health insurance included
Gympass, you will have access to wellness apps with certified psychologists, nutritional plans, on-demand classes and much more
Optional company-paid English, Spanish and/or French courses.
Odilo online school, where you can learn as much as you want.
⌛Real flexible schedule to balance work and personal life. You will be free to choose your work from home and office time with our hybrid style.
We love what we do, but we also love having fun. We have many team activities you can join and enjoy with your colleagues!
BENEFITS OF WORKING AT SEEDTAG
Growth: International, highly demanding work environment in one of the fastest growing AdTech companies in Europe. We reject "that's the way it's always been done". In Seedtag you can find an energetic, fresh workplace, multicultural work environment where our members are from different countries in Europe, LATAM, the US and so many more!
Impact: The chance to have a direct impact, here you don't work for the sake of working, we all have an impact on Seedtag in our own way, rowing in the same direction
Diversity of methodology and people: Seedtag DNA is unique and highly appreciated by very different types of Seedtagers. We embrace diversity and encourage everyone to seek the best version of themselves and to show who they really are. With a totally flexible methodology
Flexibility: At Seedtag, we trust you, you can work from home, the beach or the office in our hybrid mode
Are you ready to join the Seedtag adventure? Then send us your CV!