Job Information
Nestle Consumer Communication Manager in MASLAK / İSTANBUL, Turkey
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We are currently looking for a Consumer Communication Manager to join our Marcom team who will support all the creative processes in close collaboration with & consumer marketing teams to plan & deliver effective & efficient strategies and ensure perfect executions in line with Nestlé Brand Building principles.
Main Responsibilities;
Work with business marketing teams as the market champion of Nestlé Brand Building principles:
Accountable for outstanding creative and effective brand communication by demanding excellence from brand teams and communication partners & ensure all creative originate from a single, powerful Big Idea.
Responsible for the development of outstanding creative work 100% aligned with Nestlé communicationprinciples. Aligns with both creative and media agencies/vendors on creation of content
Ensure that brands communication strategies are set and implemented in the most effective and efficient way to achieve set objectives:
Provide guidance to brand teams and communication partners in the development of the optimum engagement strategy to reach our marketing objectives.
Closely follow up with the media unit the implementation of media strategies and plans set in the most cost efficient and effective way.
Work in close collaboration with Insights team to monitor brand KPI’s and derive appropriate actions in brand communication strategies
Continuously evaluate creative agency performances and take necessary action when needed to rectify any drop in performance.
Work with corporate communications to strengthen Nestlé as a corporate brand.
Accountable and responsible to ensure compliance to our communication principles & corporate guidelines for all NiM Nestlé brands and Companies.
Qualifications;
University degree with a relevant major (Business Administration, Marketing, Communications, Economics, etc.)
Minimum 5-6 years experience in communication or consumer marketing preferably in a multi-national FMCG company or experience in agency account management/ strategic planning
Experience in leading and managing cross-functional teams, managing agency relationships
Experience in digital marketing and production best practices
Excellent oral and written communication and presentation skills with strong attention to detail
Fluency in Enlish
Good knowledge of consumer insights
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