Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Senior Associate, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Our team is looking for someone who is not only passionate about, and comfortable with, working with large sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges. Beyond that, here’s how you’ll make your mark:

• Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (developed within Tableau)

• Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes

• Manage and integrate data from a wide variety of sources, including (but not limited to) Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM

How you’ll grow with us:

Senior Associate, Analytics is where you’ll start, but we’re always planning for where you’ll go. Our Senior Analytics Associates are all expected to hone skills that will help build on their careers. Those skills include:

• Work closely with internal (Analytics, Client Service, Strategy, Creative, Media, UX) and external (AOR, 3rd Party vendors, client analytics department) partners to develop disruptive customer insights and recommendations based on learnings from the data.

• Develop & maintain detailed documentation of deliverables

• Serve as the subject matter expert for the context of the data

• Be responsible for ongoing web analytics implementation & QA utilizing tools such as Google Analytics, Adobe Analytics, and Google Tag Manager

Qualifications

Here are the skills you’re ready to put to work:

• BS in a quantitative field (such as Mathematics, Statistics, Economics, Computer Science, and Engineering) preferred

• Advanced degree (MS/MBA/PhD) a bonus

• Motivated to learn new tools, techniques, and platforms

• Minimum 2 year working experience with a data visualization tool such as Tableau, Qlikview, Spotfire, or Microstrategy

• Minimum 2 years working with SQL

• Advanced Excel Skills

• Experience with statistical software such as R, Python, SAS, or SPSS a plus

• Experience with advanced analytics techniques such as Regression, Neural Networks, CART, etc. a plus

• Experience with Web Analytics Tools, including Implementation (Google Analytics, Adobe Analytics)

• Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies

• Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools

• Professional work ethic (accountable, reliable, honest)

• Demonstrated ability to deal with ambiguity & evolving business needs

• Capability of multitasking with proper prioritization

Additional Information

Compensation Range: $52,500 - $83,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2024.