MARKETING MANAGER DEPLOYEMENT SH&B EMEA - 2407019496W

Description

Marketing Manager – Regional Deployment Skin Health & Beauty EMEA

• Regional deployment lead NEUTROGENA/AVEENO : manages NEUTROGENA/AVEENO across the region to cascade globally aligned strategy and initiatives with limited shaping and transcreation.

• The RDL links the Region to the Global Brand Development Team on a day-to-day basis

• Leads a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.

• Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.

• Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviours

This position reports into the Marketing Director – Regional Deployment Leader Skin Health & Beauty EMEA.

Major Duties & Responsibilities

Leadership foundations: 20%

Member of regional segment team, executing globally aligned strategy and priority workstreams for NEUTROGENA/AVEENO

Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.

Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums

Responsible for inputs into 3 YR Op plan for non-priority markets in accordance to brand strategic plans

Act as single point of contact /representative for non-priority markets at the Global Table

Provide consolidated consumer, HCP insights needs to Global team for consideration

‘Red’ flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability)

Brand & connections excellence: 20%

Ensure market /region compliance to globally aligned brand strategy, and positioning for NEUTROGENA/AVEENO

Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global Development Team

Ensure adoption & execution of SOBG principles across active markets

Lead cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy, where relevant for NEUTROGENA/AVEENO

Executing within a framework for non-priority markets within a region, prioritize brand building activities as per globally cascaded 3 yr operating plan

Innovation and portfolio excellence: 20%

Rollout Globally aligned innovation, as per stage gate governance & market prioritization

Lead commercial, cost saving & loss avoidance initiatives, applying Global governance framework

Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions

Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines

Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team,

Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes

Lead regional input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans

Partnering & retail excellence: 20%

Ensure rollout and adherence to created category strategy and shopper toolkits

Drive key initiatives to meet perfect store metrics, with commercial capability team lead for the region on NEUTROGENA/AVEENO

Putting our people first: 20%

Coach, inspire and develop the end to end high performing team, ensuring diverse views of the communities and consumers we serve are embedded in our thinking and plans.

Other Duties

• Partners with supply and finance to ensure accurate supply projections and finance commitments.

• Analyse financial and share metrics to support execution of the global brand growth strategies

• Cascade the financial decisions made at the brand table to the clusters and / or markets

• Ensure compliance with marketing budget management across all cost lines as well as contingency management

• Consolidate total brand EMEA performance & insights for Skin Health & Beauty reviews, and external reporting.

• Works in partnership with the cluster and / or local market leadership teams to ensure connectivity to the need state/brand plans.

Qualifications

Required Minimum Education:

Bachelor’s degree in marketing, or related field; Masters degree a plus

Required Years of Related Experience:

6 years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability in the Beauty industry.

Required Knowledge, Skills and Abilities:

• Expertise and passion for the Skin Care industry is a must

• Evidence of having shaped thinking in a complex/multi-factorial environment making the complex simple.

• Evidence of collaborative shaping with clarity & impact cutting through swirl not afraid to make difficult decisions.

• Ability to make clear choices and highly developed prioritization skills.

• Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth substantial experience working with global teams and cascading globally aligned strategic plans/ initiatives.

• Storytelling, empathy, audience acumen for impact

• Navigating tough times Stretching personally, with a daring spirit.

• Strong track record of success working with local markets

• Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.

• Evidence leading/ developing toolkits with consumer & HCP, local market E2E interaction excellence in brand execution.

• Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.

• Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.

• Experience & Influence in leading regional E2E cross functional teams Strong Finance Acumen

• Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members

• Cycle of success in regional segment role either worked & lived abroad or deep understanding of multi region and emerging markets.

Travel : 20%

Primary Location Europe/Middle East/Africa-Switzerland-Zug-Zug

Job Function Marketing

Req ID: 2407019496W